Describe the main layout of the textbook.
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Q61: _ and _ are the central players
Q79: The book gives a clear knowledge of
Q79: Great marketing is based on _ laws
Q80: The question, "Will customers want what your
Q81: List at least 5 categories of items
Q85: Describe the evolution of marketing.
Q86: Why is it important not to go
Q86: Define marketing's exchange relationship.
Q87: List and describe the 5Cs.
Q90: Define STP and explain how it influences
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