Which one of the following is an example of FORWARD integration?
A) a personal computer manufacturer deciding to produce its own keyboards
B) a local bank opening branch offices in neighboring states
C) an automobile company opening a plant to manufacture spark plugs
D) a personal computer manufacturer opening retail computer sales stores

Question

Quizplus · Accepted Answer

Forward integration refers to a company's expansion into downstream activities, such as distribution and retail sales. Therefore, a personal computer manufacturer opening retail computer sales stores is an example of forward integration.

Which One of the Following Is an Example of FORWARD