Judging service quality on the basis of how a service provider is dressed and how courteous and friendly they are is considered
A) supplemental features.
B) reliability.
C) psychological impressions.
D) durability.

Question

Quizplus · Accepted Answer

Judging service quality based on how service providers present themselves, such as their dress and demeanor, is a psychological impression. These impressions can greatly influence a customer's perception of the service provided.

Judging Service Quality on the Basis of How a Service