The two statements below refer to CGM monitoring.
I.Evaluating consumers' response to an advertising campaign is one way in
Which advertisers use CGM monitoring.
II.CGM monitoring allows advertisers to monitor their own brand's image
And track any changes in image versus key competitive brands.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

CGM (Consumer Generated Media) monitoring is used by advertisers to evaluate consumers' responses to advertising campaigns and to monitor and track their brand's image in comparison to competitors. Both statements I and II are true in this context.

The Two Statements Below Refer to CGM Monitoring