The case of Whole Foods discussed in the text is an example of using the monitoring of consumer generated media for ________.
A)product pricing
B)crisis management
C)identifying competitive stores
D)product selection

Question

Quizplus · Accepted Answer

The case of Whole Foods being accused of overcharging customers was a crisis management situation where the monitoring of consumer generated media was used to address and mitigate the issue.

The Case of Whole Foods Discussed in the Text Is