The visual anonymity of online focus groups may reduce social desirability bias,allowing participants to feel more comfortable to voice their opinions.

Question

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Online focus groups can provide participants with a sense of anonymity, which can lead to a reduction in social desirability bias. When participants feel that their responses are not being observed by others, they may be more likely to express their true opinions, thoughts, and feelings. This can provide researchers with more honest and accurate feedback.

The Visual Anonymity of Online Focus Groups May Reduce Social