The ________ component of a target audience definition relates to respondent characteristics such as usage of Flickr and brand purchase patterns.
A)behavioral
B)demographic
C)democratic
D)geodemographic
E)attitudinal

Question

Quizplus · Accepted Answer

Behavioral component relates to respondent actions and their usage patterns, which is exactly what is described in the question. Demographic relates to basic demographic characteristics like age, gender, income, etc. Democratic and geodemographic are not relevant to the question. Attitudinal relates to respondent's attitudes, beliefs, and values.

The ________ Component of a Target Audience Definition Relates to Respondent