Focus groups are a form of nonprobability sampling.It is acceptable to generalize the results of focus groups to the broader population from which the participants were drawn.

Question

Quizplus · Accepted Answer

As a form of nonprobability sampling, focus groups are not representative of the broader population and therefore cannot be generalized to that population. The results of focus groups are only applicable to the specific individuals who participated in the group.

Focus Groups Are a Form of Nonprobability Sampling