Nancy is the researcher at the JKO Advertising Agency.She has been asked to test two different advertising campaigns.The "winning" campaign will be supported by $20MM in media.Each campaign will be shown to a group of consumers in the brand's target audience.Nancy decides to use a series of focus groups to select the "winning" campaign,as she believes that this form of sampling (convenience)will allow her to generalize to the broader population from which the focus group participants were drawn.Do you agree or disagree with Nancy's point of view? Why?

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The Answer of Nancy is the researcher at the JKO Advertising Agency.She has been asked to test two different advertising campaigns.The "winning" campaign will be supported by $20MM in media.Each campaign will be shown to a group of consumers in the brand's target audience.Nancy decides to use a series of focus groups to select the "winning" campaign,as she believes that this form of sampling (convenience)will allow her to generalize to the broader population from which the focus group participants were drawn.Do you agree or disagree with Nancy's point of view? Why?

Nancy Is the Researcher at the JKO Advertising Agency