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You Have Just Completed a 12-Month Advertising Test Within the City

Question 41

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You have just completed a 12-month advertising test within the city limits of Boston and wish to determine levels of advertising and product awareness as well as brand perceptions.You decide to use random digit dialing among prefixes that are identified as "Atlanta." These prefixes,as a result,will include individuals living within the Boston city limits as well as suburban Boston.First,identify the type of registration this sample frame represents.Next,if the frame has a problem,propose a remedy.

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The frame suffers fr...

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