Think about the U.S.Census.When this information is used by an advertising agency to better understand demographic trends,it is considered to be ________ research.
A)primary
B)secondary
C)tertiary
D)proprietary
E)confidential

Question

Quizplus · Accepted Answer

The U.S. Census is a publicly available source of data, so it would be considered secondary research when used by an advertising agency. Primary research refers to data collected directly by the agency for a specific purpose, while tertiary research typically involves analyzing and synthesizing information from multiple sources. Proprietary research is conducted and owned by a specific company or organization, while confidential research would involve non-public information that is kept private.

Think About the U