Using sales force estimates for forecasting has the advantage that
A) no biases exist in the forecasts.
B) statistical estimates of seasonal factors are more precise than any other approach.
C) forecasts of individual sale force members can be easily combined to get regional or national sales totals.
D) confusion between customer "wants" (wish list) and customer "needs" (necessary purchases) is eliminated.

Question

Quizplus · Accepted Answer

Using sales force estimates allows for individual forecasts to be easily combined to create regional or national sales totals, making it an advantageous method for forecasting. Option A is not necessarily true as biases can exist in sales force estimates. Option B is not necessarily true as statistical estimates may not always be more precise than other approaches. Option D is not addressed by the use of sales force estimates.

Using Sales Force Estimates for Forecasting Has the Advantage That