Betty wants to conduct research.Consider the following situations.
I.The research uses a observation to track brand
Comments in online blogs.
II.The research uses focus groups to learn about brand perceptions.
For which (if any)situations is informed consent required?

Question

Quizplus · Accepted Answer

In situation II, where focus groups are used to learn about brand perceptions, participants are directly interacting with the researcher and sharing their personal perceptions, thus informed consent is required to ethically gather this information. In situation I, observing publicly available online blogs for brand comments is generally considered public domain research and may not require informed consent, as it does not involve direct interaction with the individuals posting the comments.

Betty Wants to Conduct Research.Consider the Following Situations