Carey,the agency researcher,conducts research to determine consumers' reactions to the client's latest advertising campaign.Carey remembers that the selection of the campaign's spokesperson was a controversial decision,with the client only grudgingly going along with the agency recommendation.The results show that consumers are very positive toward the campaign with one exception: they absolutely hate the spokesperson.Cary asks: "Since overall reactions are so positive,why don't I eliminate from the full report the survey questions that explore reactions to the spokesperson? Why bring up a controversial issue that everyone agrees is settled?"
Is Carey acting ethically?

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The Answer of Carey,the agency researcher,conducts research to determine consumers' reactions to the client's latest advertising campaign.Carey remembers that the selection of the campaign's spokesperson was a controversial decision,with the client only grudgingly going along with the agency recommendation.The results show that consumers are very positive toward the campaign with one exception: they absolutely hate the spokesperson.Cary asks: "Since overall reactions are so positive,why don't I eliminate from the full report the survey questions that explore reactions to the spokesperson? Why bring up a controversial issue that everyone agrees is settled?"
Is Carey acting ethically?

Carey,the Agency Researcher,conducts Research to Determine Consumers' Reactions to the Client's