Research using perceptual maps has shown that advertising has the power to change the dimensions consumers use to evaluate brands.

Name: Research using perceptual maps has shown that advertising has the power to change the dimensions consumers use to evaluate brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual maps help to identify the dimensions that consumers use to evaluate brands. Studies have shown that advertising can influence these dimensions, therefore changing the way consumers evaluate the brand.

Research Using Perceptual Maps Has Shown That Advertising Has the Power