The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking Intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
The researcher concludes: "This is good news.The more we increase the commercial's believability the more we can cause purchase intent to rise."
Do you agree or disagree with this conclusion?

Question

Quizplus · Accepted Answer

The Answer of The correlation matrix below provides the results of a recent commercial test.A * indicates a statistically significant correlation.
Age Income Rating of ad Rating of ad Purchase
believability liking Intent
Age 1.0
Income .57* 1.0
Rating of ad
believability -.38 .02 1.0
Rating of ad
liking .09 -.05 .87* 1.0
Purchase
intent -.15 .04 .83* .57* 1.0
The researcher concludes: "This is good news.The more we increase the commercial's believability the more we can cause purchase intent to rise."
Do you agree or disagree with this conclusion?

The Correlation Matrix Below Provides the Results of a Recent