A researcher needs to be very concerned about the visual appearance of ________ questionnaires.
A)self-administered
B)telephone
C)interviewer-administered

Question

Quizplus · Accepted Answer

Self-administered questionnaires rely solely on the visual appearance of the questionnaire and do not have an interviewer to explain or clarify any confusion. Therefore, it is important for the questionnaire to have a clear and easy to use design that will encourage participants to complete it accurately. Visual appearance includes the layout, formatting, font size and style, question order, and use of white space.

A Researcher Needs to Be Very Concerned About the Visual