Consider the following rating scale question:
How believable or unbelievable was the commercial you just saw?
Strongly agree
Slightly agree
Neither agree nor disagree
Slightly disagree
Strongly disagree
Is this question acceptably written?
A)Yes
B)No

Question

Quizplus · Accepted Answer

The answer choices do not align with the question being asked. They are designed for an agree/disagree question, whereas this is a believability question. A better rating scale would include options such as "very believable," "somewhat believable," "neutral," "somewhat unbelievable," and "very unbelievable."

Consider the Following Rating Scale Question