Concepts such as ________ provide few measurement problems or challenges.
A)age and gender
B)love and hate
C)attitude toward the ad
D)brand loyalty
E)social media engagement

Question

Quizplus · Accepted Answer

Age and gender are demographic variables that are easily measurable and do not pose many challenges for researchers. They can be reliably collected through self-report or observation. Love/hate, attitude toward the ad, brand loyalty, and social media engagement are all more abstract concepts that can be more difficult to measure and often require more complex methods, such as surveys or behavioral observation.

Concepts Such as ________ Provide Few Measurement Problems or Challenges