Eye-tracking data which reports the order in which elements in an ad are observed are an example of ________ level measurement.
A)nominal
B)ordinal
C)interval
D)ratio

Question

Quizplus · Accepted Answer

Eye-tracking data provides an order of observation, but doesn't give any numerical value or rank to the observations. Therefore, this is an example of ordinal level measurement.

Eye-Tracking Data Which Reports the Order in Which Elements in an Ad