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You Want to Test Three Advertising Concepts in Order to Identify

Question 46

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You want to test three advertising concepts in order to identify the strengths and weaknesses of each.You are not concerned about obtaining a random sample as this research is diagnostic in nature.The questionnaire is long,and several questions have typically been difficult for respondents to answer.Would you recommend conducting this research via telephone,online,or in-person?

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In-person is the best choice.This approa...

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