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John Works in the NewWave Advertising Agency Research Department

Question 7

Multiple Choice

John works in the NewWave Advertising Agency research department.John has been asked to prepare a presentation for senior management that focuses on how individuals respond to rich media advertising.John is most likely to turn to a ________ for assistance.


A) media consulting company
B) research specialist
C) field service
D) syndicated research company
E) proprietary research company

Correct Answer:

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