A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.
A) dominant effect
B) fringe benefit
C) perquisite
D) value proposition
E) dividend yield

Question

Quizplus · Accepted Answer

A brand's value proposition is the unique set of benefits that it promises to deliver to consumers to satisfy their needs. It differentiates the brand from competitors and defines why consumers should choose the brand over others. The other options are not directly related to a brand's set of benefits promised to consumers.

A Brand's ________ Is the Set of Benefits That It