Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This most likely reflects the ________.
A) customer-driving marketing concept
B) marketing concept
C) societal marketing concept
D) production concept
E) selling concept

Question

Quizplus · Accepted Answer

Henry Ford's philosophy of perfecting the Model-T to reduce production costs reflects the production concept, which focuses on producing goods at low costs and high efficiency.

Henry Ford's Philosophy Was to Perfect the Model-T So That