Which of the following is a difference between the marketing concept and the selling concept?
A) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
B) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
C) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
D) The marketing concept is product-centered, whereas the selling concept is production-centered.
E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and fulfilling customers' needs, while the selling concept is focused on pushing existing products to customers. The marketing concept takes an outside-in perspective by understanding customers' needs and wants, while the selling concept takes an inside-out perspective by focusing on production and pushing products to customers.

Which of the Following Is a Difference Between the Marketing