Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by Cylog?
A) the selling concept
B) customer-driving marketing
C) the product concept
D) sustainable marketing
E) the production concept

Question

Quizplus · Accepted Answer

Customer-driving marketing is most likely implemented by Cylog as they anticipated a future consumer need (for portability) and developed a product (tablet devices) to meet that future need. This approach focuses on understanding and addressing the future needs of customers, rather than just selling existing products.

Cylog, a Leading Provider of Personal Computer Systems, Began Manufacturing