Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers?
A) customer-perceived value
B) customer equity
C) share of customer
D) customer profitability
E) customer lifetime value

Question

Quizplus · Accepted Answer

Customer-perceived value is the term used to describe a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. This evaluation is based on the customer's individual needs and preferences.

Which of the Following Terms Refers to a Customer's Evaluation