Raymond purchased a Honda Civic six months ago because he perceived Honda's superiority over the competition.Raymond has been more than satisfied with his purchase and now has an emotional relationship with the Honda brand.Raymond's relationship with Honda is best referred to as ________.

Question

Quizplus · Accepted Answer

Raymond's emotional relationship and satisfaction with the Honda brand after his purchase is best described as customer delight, which goes beyond satisfaction and involves a strong emotional connection with the brand.

Raymond Purchased a Honda Civic Six Months Ago Because He