________ refers to working closely with people inside and outside the company to jointly bring more value to customers.
A) Demand management
B) Customer-generated marketing
C) Integrated communication
D) Partner relationship management
E) Channel value proposition

Question

Quizplus · Accepted Answer

Partner relationship management involves companies working closely with people inside and outside the company to jointly bring more value to customers. This includes partnerships with suppliers, distributors, retailers, and other key players in the value chain. By building strong partnerships, companies can improve their competitiveness, enhance their brand reputation, and increase customer loyalty.

________ Refers to Working Closely with People Inside and Outside