________ refers to the portion of the customer's purchase that a company gets in its product categories.
A) Value proposition
B) Share of customer
C) Brand equity
D) Customer lifetime value
E) Customer equity

Question

Quizplus · Accepted Answer

Share of customer refers to the portion of the customer's purchases that a company gets in its product categories, as opposed to the portion that goes to competitors. This metric is used to evaluate a company's competitiveness and market share in a particular industry or market segment. A high share of customer indicates that customers are loyal to the company's brand and products, while a low share suggests that the company is struggling to retain customers and compete effectively with rivals.

________ Refers to the Portion of the Customer's Purchase That