________ is the total combined customer lifetime values of all the company's current and potential customers.
A) Share of customer
B) Value proposition
C) Customer equity
D) Market share
E) Customer-perceived value

Question

Quizplus · Accepted Answer

Customer equity is defined as the total combined customer lifetime values of all the company's current and potential customers. This metric helps a company understand the overall value of its customer base, and how investments in acquiring and retaining customers can impact the bottom line.

________ Is the Total Combined Customer Lifetime Values of All