A customer who is both loyal and profitable is referred to as a ________.
A) barnacle
B) stranger
C) true believer
D) laggard
E) butterfly

Question

Quizplus · Accepted Answer

A loyal and profitable customer is referred to as a "true believer" because they not only repeatedly make purchases but also have a strong attachment and positive feelings towards the brand or company. A "barnacle" may be loyal but not necessarily profitable, while a "stranger" is neither loyal nor profitable. A "laggard" is a customer who is slow to adopt new products or technology, and a "butterfly" refers to a customer who makes infrequent and unpredictable purchases.

A Customer Who Is Both Loyal and Profitable Is Referred