A greater focus on underlying customer needs than on existing customer wants leads to marketing myopia.

Question

Quizplus · Accepted Answer

Marketing myopia occurs when a company focuses more on its own needs or existing product offerings than on the underlying needs and wants of its customers. A greater focus on underlying customer needs helps in avoiding marketing myopia by ensuring that the company remains relevant and aligned with what customers truly value.

A Greater Focus on Underlying Customer Needs Than on Existing