Mintel Agro provides raw materials in the form of agricultural products to Kiltmark Food Company.Kiltmark produces flour-based edible products,which it distributes to a wholesale company called Yellowstar Trading.Yellowstar Trading then sells Kiltmark products to the discount retailer,Stroos.Stroos sells the products to consumers.Which of the following is considered a marketing intermediary in these transactions?

Question

Quizplus · Accepted Answer

Yellowstar Trading acts as a wholesaler and intermediary between Kiltmark and Stroos. Therefore, it is considered a marketing intermediary. Stroos, being a discount retailer, also acts as an intermediary between Yellowstar Trading and the final consumers. Mintel Agro provides raw materials and is not directly involved in the distribution and sale of the edible products, so it is not considered a marketing intermediary. Kiltmark produces the products but also sells them to Yellowstar Trading, so it can be considered both a producer and a supplier. However, the question specifically asks for a marketing intermediary, so Kiltmark is not the correct answer.

Mintel Agro Provides Raw Materials in the Form of Agricultural