Pastaliano is a restaurant based in Illinois that exclusively sells Italian food.Pastaliano sells the rights to its recipes to a British firm,Clover Trading,which then opens an outlet in London under the Pastaliano brand name.Which kind of channel arrangement does Pastaliano most likely have with Clover Trading?
A) a horizontal marketing system
B) a direct marketing system
C) an administered vertical marketing system
D) a contractual vertical marketing system
E) a corporate vertical marketing system
Correct Answer:
Verified
Q21: Which of the following is true of
Q23: Faber Motors manufactures three lines of cars:
Q25: Clara's,a cosmetics manufacturer,sells many of its products
Q26: TruMart,a leading retail chain,decides to open a
Q26: In a(n)_ marketing system, leadership over production
Q29: Sonic Shack, an audio equipment retailer, signs
Q33: A(n)_ marketing system combines successive stages of
Q33: A channel arrangement in which two or
Q46: Which of the following is true of
Q70: When a seller requires that only certain
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents