PinWheel,a renowned electronics company,has an arrangement with SoundBite,an audio equipment retailer.Through the agreement,Soundbite is to promote and sell PinWheel's audio electronics and give PinWheel products better shelf space than competitors' products.The agreement also requires that SoundBite sell additional non-audio PinWheel products at all SoundBite stores.Which term best describes PinWheel's strategy?

Question

Quizplus · Accepted Answer

The strategy being described is full-line forcing, which involves a supplier requiring a retailer to carry its entire line of products in order to be able to purchase any of them. PinWheel is requiring that SoundBite sell not only its audio products, but also other non-audio products in order to promote the full range of PinWheel's offerings.

PinWheel,a Renowned Electronics Company,has an Arrangement with SoundBite,an Audio Equipment