Campbell is one of the oldest retailers in the country. While the service offered at Campbell is fairly mediocre, the retailer is famous for its surprise offerings of seconds, overstocks, and closeouts - occasionally including expensive gadgets and jewelry. Posco, a new chain of retail stores, offers products that are similar to Campbell's offerings; however, Posco is known for encouraging customers to ask questions and for providing service representatives to assist customers in the purchasing decision process. From this scenario, which of the following statements is most likely true?
A) Posco fails to differentiate itself from Campbell through the services mix.
B) Posco's product assortment helps differentiate it from Campbell.
C) Both Campbell and Posco fail to identify the needs and wants of target markets.
D) Campbell has not been able to differentiate itself on the basis of product assortment.
E) Posco better utilizes the services mix to differentiate itself from Campbell.

Question

Quizplus · Accepted Answer

Posco differentiates itself from Campbell by offering a higher level of customer service, including encouraging questions and providing service representatives to assist in purchasing decisions, unlike Campbell, which is known for mediocre service but occasional surprise offerings.

Campbell Is One of the Oldest Retailers in the Country