Which of the following is true of direct marketing?
A) Its marketing message is fixed and does not change according to the customer's requirements.
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C) It is presented as company news rather than as a sales-directed communication.
D) It does not involve any interaction between the company and its customers.
E) It is an impersonal promotion tool that hinders two-way communication.

Question

Quizplus · Accepted Answer

Direct marketing is a type of marketing that involves communicating directly with customers through various channels such as email, direct mail, telemarketing etc. It is highly targeted and personalized in nature, making it suitable for building one-to-one customer relationships. This allows for more effective communication and better understanding of the customer's needs and preferences, leading to higher conversion rates and customer retention.

Which of the Following Is True of Direct Marketing