A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________.

Question

Quizplus · Accepted Answer

Telephone marketing is a form of direct marketing where companies directly reach out to customers to sell their products or services. This differs from advertising, which involves mass communication through various mediums such as TV, radio, or billboards. Public relations focuses on managing a company's reputation and building relationships with stakeholders, while retailing and merchandising involve the selling of products through physical or online stores. Therefore, the correct answer is C) direct marketing.

A Company That Uses Telephone Marketing to Sell Its Products