Pearl Sands is a resort in the town of Willington.It attracts the maximum number of customers in the summer.In the spring,Pearl Sands sponsors shows on TV and puts up billboards in Willington and the surrounding towns.The billboards advertise Pearl Sands as an ideal holiday spot,whether for a weekend getaway in the summer heat or for a family vacation.This is an example of a ________ strategy.
A) push
B) vertical integration
C) pull
D) publish-subscribe
E) direct marketing

Question

Quizplus · Accepted Answer

This is a pull strategy, as Pearl Sands is attempting to create demand for their resort by promoting it to potential customers through advertising and other forms of promotion. This is in contrast to a push strategy, where a company would focus on getting their product into retail locations and relying on those retailers to promote the product to customers. Vertical integration, publish-subscribe, and direct marketing are not relevant to this scenario.

Pearl Sands Is a Resort in the Town of Willington