Lazer Telecom,a cell phone manufacturer,has signed a contract with a production house to fund a new movie.The conditions of the agreement state that the movie will feature Lazer Telecom phones onscreen.What kind of advertising technique has Lazer Telecom most likely adopted in this example?

Question

Quizplus · Accepted Answer

Lazer Telecom has adopted the technique of product placement in this example, as they are funding a movie in exchange for featuring their phones on the screen.

Lazer Telecom,a Cell Phone Manufacturer,has Signed a Contract with a Production