The push promotion strategy tends to be used by business-to-business marketers.

Name: The push promotion strategy tends to be used by business-to-business marketers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Push promotion strategy involves pushing the product through the distribution channels to the end consumer. As B2B marketers generally sell their products through intermediaries, such as wholesalers or retailers, it is more common for them to use push promotion strategies to persuade these intermediaries to stock their products.

The Push Promotion Strategy Tends to Be Used by Business-To-Business