Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers are collectively called ________ promotions.

Question

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Trade promotions are specifically designed to target and influence resellers, encouraging them to carry and promote a particular brand. These promotions can include trade shows, discounts and allowances, cooperative advertising, and other tactics aimed at incentivizing resellers to allocate more shelf space, highlight specific products, or otherwise push a brand to consumers.

Sales Promotion Tools Used to Persuade Resellers to Carry a Brand