Direct-mail programs are typically stand-alone programs and cannot be integrated with a broader marketing campaign.

Question

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Direct-mail programs can be integrated with a broader marketing campaign. For example, they can be used to support a larger campaign by providing a targeted message to a specific group of customers or prospects. Direct mail can also be used in conjunction with other marketing channels, such as email or social media, to create a more cohesive campaign.

Direct-Mail Programs Are Typically Stand-Alone Programs and Cannot Be Integrated