Which of the following is a disadvantage of straight product extension?
A) It involves additional product development costs.
B) It involves changing the product to meet local requirements.
C) It requires planning a new promotional strategy to promote the product.
D) It can be costly in the long run if products fail to satisfy consumers.
E) It requires making changes in the manufacturing process.

Question

Quizplus · Accepted Answer

Straight product extension involves simply offering the same product in a new market without any adaptations or modifications for local needs and preferences. This can be a disadvantage if the product fails to satisfy consumers in the new market, leading to revenue loss and costly remedies such as redesign and repositioning. Therefore, option D is the correct answer. Option A, E, and B are not correct because they describe the disadvantages of product adaptation rather than straight product extension. Option C is not correct because promotional strategies can be adjusted without changing the product itself in both extension and adaptation approaches.

Which of the Following Is a Disadvantage of Straight Product