Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. Which of the following mission statements will best suit the company?
A) to create the best possible products and sell them at the best possible prices
B) to sell hypoallergenic cosmetics products made only from the finest organic ingredients
C) to give customers the complexion they dream about by providing products suited to their needs
D) to become a market leader in every cosmetics product category
E) to increase our market share in the cosmetics segment and increase profit margins

Question

Quizplus · Accepted Answer

Option C is the only mission statement that is market-oriented as it focuses on providing products suited to customers' needs, instead of just promoting the brand's products. Option A and D are product-oriented, while option B is too focused on the ingredients rather than the customers' needs. Option E is partially market-oriented, but it is also profit-focused.

Cosmetics Firm SatinSilk Is Revamping Its Mission Statement and Advertising