A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________.
A) market development
B) market differentiation
C) market penetration
D) product development
E) diversification

Question

Quizplus · Accepted Answer

Market penetration is the process of increasing sales of existing products to existing markets. This strategy aims to increase market share and customer base without introducing new products or services.

A Strategy for Company Growth That Involves Increasing Sales to Current