Both market penetration strategies and market development strategies primarily involve ________.
A) selling a company's current products
B) modifying the company's product line
C) selling in new as well as existing markets
D) developing a new product
E) leaving the current market

Question

Quizplus · Accepted Answer

Both market penetration and market development strategies involve selling a company's current products, with market penetration focusing on increasing sales in existing markets and market development targeting new markets.

Both Market Penetration Strategies and Market Development Strategies Primarily Involve