Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market ________.
A) development
B) positioning
C) diversification
D) segmentation
E) penetration

Question

Quizplus · Accepted Answer

Traxx has engaged in market segmentation by dividing its market into three distinct categories based on their specific needs, traits, and marketing goals. This allows Traxx to tailor its marketing efforts and product offerings to each segment, ultimately increasing its chances of capturing a larger share of the market.

Traxx Is a Newly Emerging Shoe Manufacturing Company