A consumer group that responds in a similar way to a given set of marketing efforts is the company's ________.
A) value chain
B) market segment
C) financial public
D) business portfolio
E) market position

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups of consumers with similar needs or characteristics. These groups are known as market segments, and they are one of the key ways that companies target specific groups of consumers with tailored marketing efforts. Therefore, the answer is B, market segment.

A Consumer Group That Responds in a Similar Way to a Given